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Middleton Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Ernest made this the best and quickest car buying experience ever. There were no gimmicky nonsense sales tactics as I've experienced at other dealerships that made me dread the car buying experience. The flexible follow-up methods of communication (texts, quick call, email) with Ernest made finalizing the "deal" easy. I also appreciated Ernest taking the time to show us some of the vehicle's features before we took it home. Luke and Brad were also helpful and informative. From the beginning, we felt a mutual trust between us all and that our business was valued.
Just bought our 2025 Explorer ST from Middleton Ford. Really nice SUV, love the new features! Middleton Ford is great to work with!
I love the quick lane. Service was timely and thorough. They even wash your car !
After purchasing another new car from Middleton Ford within the last year, I can confidently say that this is the place to be for exceptional customer service. Trevor, my sales consultant, and Cory, the sales manager, have been an absolute pleasure to work with. Their professionalism, attentiveness, and friendly demeanor made the entire process smooth and enjoyable. I feel honored to be part of the Middleton Ford family once again. Thank you, Middleton Ford team!
Great people and great service. I would highly recommend Middleton Ford to anyone.
I have had some bad experiences with other dealerships in the past. I was beginning to believe all dealerships were not to be trusted. Middleton ford and Brad were top notch! I highly recommend them and will tells others and will be back to do business with them. Highly recommended them! Straight forward with no bs! Randy L.
I recently bought a beautiful used F-150 truck from Ernest Winters. He went above and beyond by filling the gas tank, having the vehicle washed, and his promise to pay for the first oil change. He is an excellent communicator throughout the buying process. Stacey made the financial process easy and stress-free. Lillie is the dealership dog. She walks around the showroom and greets the customers. She relieved my anxiety and made me happy. This is the second vehicle I have bought from Middleton Ford. Top-notch sales, financial, and service people. I will buy from Middleton Ford in the future.
We have purchased two Ford F150s from Middleton Ford. We worked with Steve Statz both times. He has since been promoted to Fleet Manager. Steve is great because he is straightforward in working out a fair purchase price and trade-in without any of the dealer games or tricks. He is also very knowledgeable about trucks and he understands the various options and towing packages. We have all of our maintenance and service done here too because it is easy to schedule an appointment and their prices are competitive. A shout out to Sean O'Brien who was the service advisor I worked with during my last visit. He is a friendly guy and is very efficient.
I personally find vehicle shopping to be extremely frustrating and exhausting. I live about an hour and a half away from Middleton Ford, so it was not my first option when I began my search. After stopping at several, local to me dealers, I extended my search outward to other dealerships in hopes of finding a preowned F-150 to my specs. I called Middleton Ford near closing time on a Thursday and I was fairly blunt about my interest in a specific truck on their lot. I was met with a straight forward response to my inquiry. I filled out my credit application online and was followed up with immediately the next morning both by the salesman and the finance department. We agreed on a final price over the phone, and I was at the dealership 2 hours later (on Friday). Again to my surprise was greeted at the door with the truck keys in hand. The truck was pulled out and waiting for me, cleaned and with a full tank of gas. After a quick test drive I was quickly brought back to sign my paperwork and complete the transaction. My entire time at the dealer was under an hour! I took my motorcycle to the dealership (my previous vehicle was totaled) and I was again met with quick assistance when it came time to loading my bike in the back of the truck to take both vehicles home. I would 100% recommend considering your next purchase from Middleton Ford. Through and through a wonderful experience with respect to my time and requests.
Ernest our salesman was great. The we whole dealership experience was great. Already recommended them to someone who is going to look at one of their vehicles.
Middleton Ford has been very good to work with on all our vehicles. We have a Fusion, and Edge and a Bronco Sport that have all been serviced extensively at Middleton Ford. The people I have dealt with for all the service needs have been very helpful, very friendly and very knowledgable. The prices are in line with other garages, sometimes better depending on what I have done. They are good about calling with any questions, updates or when the vehicle is finished.
The service I've had at Middleton Ford has been excellent every time I've gone in. I would highly recommend them.
Everything from start to finish was very upfront and nothing hidden. Had an awesome deal on our New Mach-E that we couldn’t pass up! Geoff did an excellent job explaining the car after paperwork. With the experience we had we will most definitely go back again! Thank you for a great experience!
Team was great, very efficient, little BS.
Service department really took care of the situation, went beyond their scope of responsibilities. Will continue to go back if service is needed.
Recall work was efficiently completed by friendly, professional staff. From check-in to completion of the job. I felt I was in good hands. Great experience.
Everyone at Middleton Ford was very friendly, prompt , and professional . They communicated very well throughout the process and made the buying process go very smooth.
Steve Statz was amazing to deal with. He listened to what we wanted to made sure find exactly what we were looking for. I would highly recommend purchasing vehicle from Steve again
Great experience. Wonderful staff. Brad (salesman) was extremely helpful
We have been going to Middleton Ford for car/truck service and maintenance for a dozen years. On July 18th, 2024 I was in the market for a used Jeep Gladiator and just like the service department the sales department did not disappoint. I want to thank Jeremy, Brad and Stacey for the excellent customer service. Your knowledgeable and friendly customer service will have us returning for years to come. Great job and we love the jeep.
Had a great experience with our recent purchase. Jamie and Corey were great to deal with and exceeded all our expectations. Literally the best car buying experience I have ever had. Cannot recommend highly enough. Look no further than Jamie for your next purchase.
Worked with Jamie on a truck purchase from a few hundred miles away. He was super responsive and helpful. We were planning to be in the Chicago area for the weekend, so we swung up to Middleton to check out the truck in person. Jamie had it washed, gassed up, and ready to go when we got there. No pressure, he was personable and easy to work with. The dealership didn’t try to tack on a ton of fees or sell us stuff we didn’t want. We even received a package in the mail a few days later with some extra keys the previous owner sent them. Overall, a very pleasant, easy, and quick experience.
I recently purchased a used vehicle from Middleton Ford. I worked with Jarrett and Jeremy on the purchase. Jarrett knew the ownership history and was able to provide a demonstration all of the features I asked about. He and Jeremy agreed to give me an extended test drive of the vehicle, and when I decided to purchase, they gave me a fair price and a good offer on my trade. I'm happy with how the purchase process went and with my new-to-me SUV.
Over 2 years ago I purchased my Ford Bronco Sport from this dealership, their salesperson Steve was great and the service center has always been wonderful with my previous Ford Fusion and my Bronco Sport now. Highly recommended!
Bought a 2024 F350 from Geoff Boyer. Great communication and smooth sales process. Extremely happy and will look there again next time I need a vehicle.
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Welcome to Middleton Ford
Welcome to Middleton Ford! We proudly offer a variety of cars, trucks, and automotive services to Madison and the surrounding areas.
Middleton Ford offers vehicle types for all buyers. Whether you're looking for sports cars such as the high performance Mustang Shelby GT500, the best selling F-150 pickup truck, or the all new Mustang MACH-E all electric crossover, Middleton Ford has an option for you. We also offer a wide selection of pre-owned vehicles of all makes and models to choose from.
Middleton Ford takes pride in still being a family-owned and operated business. Started 73 years ago by William A. Hudson in Fennimore, Wisconsin, the business was moved to Middleton in the late 1950's by William G Hudson. Currently, the dealership is owned by two of the founder's great-great-grandchildren, Andrew Hudson and Will Hudson, along with their business partner Chuck Polley. These three are involved in the day-to-day operations, and they plan to keep Middleton Ford in the family and part of the community for years to come.
Middleton Ford is south central Wisconsin's top source for new and used Ford SUVs, trucks, and sedans. As the name implies, we're located in Middleton, just fifteen minutes west of Downtown Madison. You'll find a vast selection of vehicles in our lot, and we offer budget-friendly options and a stress-free dealership experience to all of our valued customers.
Our Most Popular Models
Ford has always been a leader in the truck niche, and the F-150 is arguably the most popular of the bunch. This powerhouse can be fitted with a 3.5-liter EcoBoost V-6 engine capable of producing 450 horsepower and 510 pound-feet of torque while still providing up to 30 mpg on the highway and a max towing capacity of 13,200 pounds. Depending on what you select, you can fit your truck with all-weather rubber floor mats, Pro Trailer Backup Assist, a power lock tailgate, and numerous other available options.
Founded by the Hudsons in 1945, Middleton Ford has been recognized with the Multiple Truck Leadership Award as well as the President's Award. Our team is active within our community, and we volunteer our time with the Susan G. Komen Foundation, Toys for Tots, and Garding Against Cancer.
Why Shop Here?
Middleton Ford is your trusted, family-owned Ford dealership in the Madison, which is why our customers have kept coming back for more than 70 years. We're Ford Master Certified and dedicated to providing exceptional customer service and being an integral part of our community. Our staff will help you pinpoint which vehicle is the right one to match your unique tastes.
Whatever your credit may look like, our experienced financial team will see to it that you get the financing you need with the most competitive rates to fit your situation. We work with the top lenders in the state to help you lease or purchase the vehicle you want with as little hassle as possible.
We do more than just sell cars. Our dealership also houses an Enterprise rental office alongside a collision center, a parts department, and a full service department with Quick Lane. We supply the best automotive service in the Madison metro area with our factory-trained team of technicians and the latest technology in diagnostic equipment. Cold Wisconsin winters can be tough on vehicles, but you can rely on us to keep yours in top operating condition all year long.